Phone
+61 401 965 090Address
Melbourne, Australia← ALL WORK • CASE STUDY • RETAIL & ECOMMERCE
Turning Krispy Kreme’s online presence from an informational site into a high-performance digital storefront that connects customers to their nearest “Hot Light” store.
CLIENT
Krispy Kreme
INDUSTRY
Food retail • QSR
SERVICES
eCommerce • Retail integration • Performance
STACK
Shopify • Google Maps API
Krispy Kreme’s website informed customers but did little to sell. Customers couldn’t easily order, send a gift or find their nearest store, so the online channel wasn’t connected to the physical shops where the brand comes to life.
A high-performance digital storefront that bridges online and in-store, making it effortless to order, gift and find the nearest “Hot Light” location.
Online ordering built for speed and conversion.
Simple flows to send treats to someone else.
Find the nearest “Hot Light” store in a tap.
Fast load times on mobile, where most orders start.
+32%
growth in online orders in the first six months
1.8s
average mobile page load, down from over 4 seconds
100%
of Hot Light stores searchable in the store locator
Krispy Kreme Retail Integration: key screens from the live build.
Figures are approximate.
Last updated:
If you would like to work with us or just want to get in touch, we’d love to hear from you!
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