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PurePaws
AI Pet Health

An AI-powered platform that helps pet owners stay ahead of their pets’ health, with real-time health assessments, personalised product recommendations and access to expert advice.

CLIENT

PurePaws

INDUSTRY

Pet care • HealthTech

SERVICES

Product UX/UI • AI integration • Web platform

STACK

React • Node.js • OpenAI API

The challenge

Pet owners usually notice health problems late, and the information they need is spread across vets, forums and product sites. PurePaws wanted one place where owners could check on their pet’s health, get guidance tailored to their pet, and know when to talk to an expert.

What we built

An AI-powered pet health platform that combines real-time health assessments, personalised product recommendations and access to expert advice, designed so any owner can use it without technical knowledge.

Capabilities shown

AI health assessments

Guided symptom and wellbeing checks that turn an owner’s answers into clear next steps.

Personalised recommendations

Product suggestions matched to each pet’s profile, age and needs.

Expert access

A route from self-service guidance to real expert advice when it matters.

Product UX/UI

Friendly, accessible screens designed for everyday pet owners.

Results

2,500+

AI health assessments completed in the first three months

40%

of owners return for a second check within 30 days

18%

click-through on personalised product recommendations

● ● ●   PROJECT SCREENS

PurePaws AI pet health platform screens

PurePaws AI Pet Health: key screens from the live build.

Figures are approximate.

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